Advantage Dealer Services

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At Advantage, we focus on driving that business your way. Not only does our Smart Target marketing bring additional customers to your business, it brings them in the way you decide.

By working with one of our associates, you can target only the customers that your business desires.

	Direct mail is the foundation of 3 Way Marketing with unique print formats and messages tailored to the local market and individual customer needs. Voice mail and E-mail messaging are used to enhance direct mail and reach your market with double the frequency of solo direct mail.

	Our system can make 10,000 calls in 20 minutes that can be broadcast within 72 hours of dealer approval. With the right message, voice mail makes your phone ring the same day calls are made. Increased traffic is immediate. With this “User Friendly Form Of Telemarketing,” Advantage respects consumer privacy. Before making calls, we cross-check all records against local, state and national do not call lists. Messages are delivered only to answering systems so customers hear from you when it's convenient for them.

	The third element of 3 Way Marketing, E-mail makes the most of 7 out of 10 households having a personal computer with an E-mail account. Advantage appends E-mail addresses to the owner records in your market and to respect consumer privacy, broadcasts a “Permission Pass” to all records before E-mailing your message.

CUSTOMER RECORD TYPE	MARKETING STRATEGY
Active Customers Due For Scheduled Maintenance	Service Reminder Letter for Scheduled Maintenance w/ Voice & E-mail Messaging
Active Customers Most Recent RO Within 6 Months	4-Color Service Coupon Mailing w/ Voice & E-mail Messaging
Non-Customers - Initial Mailings	4-Color Service Coupon Mailing w/ Voice & E-mail Messaging
Non-Customers - Non Responsive	Service Reminder Letter w/ High Value Offer & Voice & E-mail Messaging
Inactive Customers Most Recent RO > 6 to 12 Months	Service Reminder Letter w/ High Value Offer & Voice & E-mail Messaging
Non-Customer Sales Dept. Records	Service Reminder Letter w/ 1st Free Oil Change & Voice & E-mail Messaging
Lost Customers Most Recent RO > 12 to 24 Months	Live Call Telephone Survey w/ High Value Offer

FOCUSED
Delivers small, fast, frequent messages to your target market.

INTELLIGENT
Unique messages for unique customers

The Right Customer at the Right Time.

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