Advantage Drives Business Your Way with our exclusive Smart Target 3 Way Marketing. This multi-media approach increases the frequency your message reaches the customer by up to 3 times compared to traditional direct mail only marketing.
Direct mail is the foundation of 3 Way Marketing with unique print formats and messages tailored to the local market and individual customer needs. E-mail and live operator calls are used to enhance direct mail and reach your market with up to 3 times the frequency of solo direct mail.
Our system can make 10,000 calls in 20 minutes that can be broadcast within 72 hours of dealer approval. With the right message, voice mail makes your phone ring the same day calls are made. Increased traffic is immediate. With this “User Friendly Form of Telemarketing,” Advantage respects consumer privacy. Before making calls, we cross-check all records against local, state and national do not call lists. Messages are delivered only to answering systems so customers hear from you when it's convenient for them.
The third part of 3 Way Marketing is Live Operator Calls. This proactive approach is powerful way to maximize Customer Retention. By tracking the response from your Direct and E-mail marketing we identify those customers who have not responded to recent mailings and are past due for scheduled maintenance on their vehicle. When Direct and E-mail are not successful, live calls are used to re-activate these valuable customers before they defect to a competitor.
CUSTOMER RECORD TYPE MARKETING STRATEGY
Active Customers Due
for Scheduled Maintenance		 Service Reminder Letter for Scheduled Maintenance w/ E-mail Message
Active Customers Most
Recent RO Within 9 Months		 4-Color Service Coupon Mailing w/ E-mail Message
Non-Customers - Initial Mailings 4-Color Service Coupon Mailing w/ E-mail Message
Non-Customers - Nonresponsive Special Notice Letter w/ High Value Offer E-mail Message
Inactive Customers Most
Recent RO > 9 to 24 Months		 Special Letter w/ High Value Offer & E-mail Message
Non-Customer Sales Dept. Records Service Reminder Letter w/ 1st Free Oil Change & E-mail Message
Lost Customers Most
Recent RO > 12 to 24 Months		 Live Call Telephone Appointment Setting w/ E-mail Message Follow-up

FOCUSED
Delivers small, fast, frequent messages to your target market.

INTELLIGENT
Unique messages for unique customers
The Right Customer at the Right Time.